Minimalistic designs - Inspired by the unrivaled beauty of 35mm film. 

vivid color, smooth tones, clean designs


Each article of clothing from Deetchums includes a tag that contains a real piece of film. The beautiful, saturated, crisp image that appears on the tag is a genuine piece of 35mm film that was hit with light, processed in a darkroom, and paired with a piece of clothing to share one amazing location at a time through the magic of film.

Deetchums is a film-based apparel company that began in Los Angeles. Born from passions in photography and design, Deetchums merges the two in a unique way.

Genuine 35mm Film Garment Tag